Brand Board for rentattali.com: https://www.rentattali.com/
This was the moodboard created to map the style and essence of the Brand. The design was focused on using soft pastel color scheme with emphasis on rose and gold. The main goal was to keep the brand simple , sleek and stylish.
There are concepts that capture the brand identity corresponding with the seasons fashion lines.
This was a moodboard that explored different patterns and that could be used for textile designs for packaging. The idea was to follow the rose gold pastel color scheme and apply the symbol of the hanger with geometric shapes. We also wanted to give a sense of shine by breaking a gradient into solid colors that we could layer together.
Below are the shots and arrangement for the lookbook that I arranged and styled (font, caption, layout).
Here are the full sized page shots:
It was a challenge to work with fullshots and create a simple caption on backgrounds that were multicolored. There had to be a constant style and color that would still create a cohesive flow through the lookbook.
This was a catalogue I had graphically designed/organized for www.rentattali.com. The aim was to keep it simple and clean while emphasizing the apparel and accessories.
RENTATTALI.com is a company based in Mumbai and Pune which is quickly spreading across India. They are fashion rental service which allows customers to rent clothes for various occasions. They deal extensively with a range of signature designers and deliver to your doorstep.
